Design | Business | Technology

Emotional experience design

Bruce Temkin of Forrester Research worked together with Ron Rogowski (the primary author) on a research report that created a concept called Emotional Experience Design, which they define as: Creating interactions that engage users by catering to their emotional needs.


“As consumers increasingly look to connect with companies online, lackluster Web experiences will damage many brands. But better functional design won’t solve the problem. Instead, Forrester recommends that companies master the three principles of a new approach that we call Emotional Experience Design (EED): Address customers’ real goals, develop a coherent personality, and engage a mix of senses. Firms can get started by focusing their research on uncovering users’ emotional needs, capturing emotional feedback in testing, and charting a course to Experience-Based Differentiation (EBD).”


Download Complete report


Filed under: User Experience

How to create timeless User Experience

The article on explores creating timeless user experience.


“Web and UX professionals battle everyday for the qualities that make up the timeless experience. Unfortunately concerns like: being first to market, shareholder expectations (profits), trying to one up the competition, and many other factors result in complex, and run-of-the-mill experiences.”

In reality the kinds of products, websites, and applications that survive and continue to be effective are those that that focus on the user experience. The digital world evolves continually, but we need to manage this by making sure we don’t leave the people who use our applications and websites in the dust.

Read complete article



Filed under: User Experience

World usability day 2009 Events

On the second Thursday of the month of November is World Usability Day. It was founded to ensure that the services and products important to life are easier to access and simpler to use. Each year, it has a specific focus and this year is “Designing for a sustainable world”. In 2008 more than 40,000 people in 180 cities in 43+ countries participated in World Usability Day 2008.


Here is how you can participate:

Register a local event– energize your company, community, university or collaborate with your local UPA Chapter and business associationsor Volunteer by sharing your experiences on your blog/website or attend a local event. I might attend the one in Geneva by telono. Here is the details if you are interested.

Check out an event near you.

Filed under: User Experience

Digital brand research

Stumbled upon a website today that took me by surprise. The web page opened up and started asking me preference based questions. In the end it showed me a complete graph of my personality with regards to other people who have taken part in the exercise. Surprisingly it wasnt a drag. Here is my personality graph.


Ionz seem to be a Digital brand strategy/research consultancy(of what i understood from the website). An interesting way to carry out surveys.

Create your own graph

via Roberta

Filed under: User Experience

Designing Social Interfaces

Designing social interfaces: Principles, Patterns, and Practices for improving the user experience is a book written by Christian crumlish and Erin Malone.

“This book presents a family of social web design principles and interaction patterns that we have observed and codified, thus capturing user-experience best practices and emerging social web customs for web 2.0 practitioners.”


Check out their Flickr photostream, includes some of the model

More about the book

Filed under: User Experience

Collaborative Q&A site for UX professionals is a new collaborative Q&A site for user experience professionals.

“The goal is to build a community-led, authoritative resource on the User Experience disciplines. It’s a place where people new to our industry can ask questions about best practice and approaches to user experience and where experienced practitioners can help teach new skills and learn from each other. Like Stack Overflow (the platform this site is built on), we don’t run UX Exchange – the community does. It is collaboratively built and maintained by you. If you like a question or answer, up-vote it. If you don’t, down-vote it. Over time, UX Exchange will become increasingly valuable when there is a consensus on good information which will serve the community for the future.”

Go to

Via Usability news

Filed under: User Experience

Users approach to corporate postings on social networks and RSS

A User research conducted on how users approach corporate postings on social networks and RSS

“Summary: Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.”

Read how the research was conducted, criteria and findings on

Filed under: User Experience

As User experience grows and evolves

“As the field of user experience grows and evolves, UX practitioners find themselves having to master new techniques to take on new challenges. Adaptive Path’s Jesse James Garrett takes a look at where user experience has been and where it’s going.”

Watch video


Filed under: User Experience

Dialogue – Social design

Designers David Stairs and Valerie Casey debate the value of so many players vying to help the world.

“It’s so terribly trendy to care, about the poor, the environment, and every form of ‘betterment’ that I begin to assume we must be selling more design by fetishizing social relevance,” – David stairs

Read the complete dialogue on Designobserver

(Via 99percent)

Filed under: User Experience

Youtube – User Research & Findings

Youtube shares how they carried out their recent user research and findings :

“Sometimes it means letting users design their ideal experience. For example, last year we used a method called FIDO (first utilized by Fidelity Investments) where we cut out different elements of various video sites, stuck them on magnets, and had users arrange their ideal organization of the elements (see below for an example). Other times we use a more standard research method called a usability study, which entails seeing whether a user can or can’t complete certain standard site tasks in a usability lab.


Sometimes having users come into labs is not enough, though; we want to understand how users use YouTube in their context, in their living room, with their laptop on their lap, sprawled out on the couch. In this case we might have field studies where we interview users in their homes. In addition to such qualitative research, we look closely at the behavior of millions of users through traffic analysis and try to understand what users think of the site by deploying thousands of surveys.”

Via Usability News

Filed under: User Experience

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Co-creating Value

This section is dedicated to open innovation, collaborative, Particpatory Design Projects and Competitions.
NYC BIG APPS A software application competition to make the New York City more transparent, accessible and accountable, and easier place to live, work and play
NOKIA PUSH N900 A unique project from Nokia is looking for help from the world’s most skilled designers, artists, hackers and modders.
ITSME O.S Join a group of designers and developers to design next generation personal computing based on "Stories and Venues" metaphor

Project 10^100 Last fall Google launched Project 10^100, a call for ideas to change the world by helping as many people as possible. After over 150,000 submissions from more than 170 countries, 16 inspired finalists emerged and The Big G handed it over to us the people to cull the top 5 who will now move towards realization.
The3Six5 A new blog-project that invites a different, often famous, person to write an entry for each of the 365 days in 2010, essentially crowdsourcing a snapshot of the year.
The Fun Theory Award recognizes those thoughts, ideas and inventions that help prove the fun theory. That fun is the easiest way to change people's behaviour for the better. See example below