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Why collaborate?

Recently I posted news about Gary Hayes Social media count that shows how active the Social Web & Mobile Industry is. Today i stumbled upon another very insightful comentary on the differences between key elements, Social Media, Digital Multi platform, Transmedia Storytelling plus collateral fallout,  Marketing and why these are combining to create a Perfect Storm.

“A decade plus on, I am still beating this same drum but with dwindling air time, declining advertising revenues and funding, the eyeballs have shifted somewhere else finally – ’they’ are starting to listen even if they insist on bringing a lot of old business model baggage with them. But this post is about a perfect storm that is upon us. Ubiquitous multi platform technologies are now available to anyone to tell their stories across a sea of services. Social Media everywhere, anytime, democratised transmedia storytelling, the new product on the online shelves are people, individuals effectively marketing themselves, a brand of one. All of this competing against traditional media TV, Film, Radio & Papers. This post (albeit a bit preachy!) raises a question, that was going to be the title of this post – Collaborate or die?”

Read Complete Article


Filed under: Social Media

Social media count

Garry Hayes developed two little Flash apps (still under development) that show how active the Social Web & Mobile Industry is.

Check out the social media count since the time i stumbled upon Garry hayes counter, and read it half way through and took a snapshot.

Garry Hayes observations :

“The social web has exploded in the last year and below are some of the key data points that the ‘Gary’s Social Media Count’ is based on (many will be updated!).

  • 20 hours of video uploaded every minute onto YouTube (source YouTube blog Aug 09)
  • Facebook 600k new members per day, and photos, videos per month, 700mill & 4 mill respectively (source Inside Facebook Feb 09)
  • Twitter 18 million new users per year & 4 million tweets sent daily (source TechCrunch Apr 09)
  • iPolicy UK – SMS messaging has a bright future (Aug 09)
  • 900 000 blogs posts put up every day (source Technorati State of the Blogosphere 2008)
  • YouTube daily, 96 million videos watched, $1mill bandwidth costs (source Comscore Jul 06 !)
  • UPDATE: YouTube 1Billion watched per day SMH (2009)- counter updated!
  • Second Life 250k virtual goods made daily, text messages 1250 per second (source Linden Lab release Sep 09)
  • Money – $5.5 billion on virtual goods (casual & game worlds) even Facebooks gifts make $70 million annually (source Viximo Aug 09)
  • Flickr has 73 million visitors a month who upload 700 million photos (source Yahoo Mar 09)
  • Mobile social network subscribers – 92.5 million at the end of 2008, by end of 2013 rising to between 641.6-873.1 million or 132 mill annually (source Informa PDF)
  • SMS – Over 2.3 trillion messages will be sent across major markets worldwide in 2008 (source Everysingleoneofus sms statistics)

This was just about the social networks. Read more about Mobile networking on

Filed under: Social Media

What would a Deal Between Twitter and Google mean to small business and marketeers

Heard the buzz about Twitter talking to both Google and Microsoft about licensing a full feed of tweets. Maybe its a rumor, but sounds pretty exciting.

“A deal of this type would allow Google and Microsoft to add detailed Twitter information and tweets to their search algorithms.  This would mean Twitter could potentially become important to search engine results and would need to be included in search engine optimization (SEO) programs.”

“More Search Engine Traffic for Twitt and marketeers”

“Real Time Search Might Actually Go Mainstream. Are you Publishing in Real Time? Are You Reacting in Real Time?”

Read more on hubspot

Via Small Business labs

Filed under: Social Media

Social Media Usage Policies

I agree that a social media policy is a must have in any kind of organization. I often get surprised when my friends tell me that their companies have banned Social networks at work(Ref: Survey prooves that 54% companies prohibit social media use). I came across this article on Harvardbusiness blogs on what a social media policy should convey. Here is an abstract:

We want you to use social media. Make it clear that your company, your key teams (like marketing, sales and customer support) and your executive are supportive of employee social media use. Senior managers need to lead by example, so that employees know what effective social media use looks like.

We need you to follow best practices. It’s emergent technology, so best practices vary. You need to define the best practices for your brand, culture and customers. Offer employees training, how-to guides and web sites that will help them understand the most essential principles in your policy.

We expect you to distinguish between personal, professional and corporate social media. Respect your employees’ desire to use social media for personal communication and expression, and ask them to exercise simple good judgment around how their personal activities or comments online could reflect on your company or brand. Encourage employees to attend to developing their own professional networks and reputations online, since this will make them more effective and valuable to you. And be clear about who is mandated to represent your corporate brand in social media (it could be your whole company!), and when and how it’s appropriate for other employees to speak out on your behalf.

We share risk management responsibility. Stressing all the things that employees shouldn’t do puts the burden of responsibility on the employee. Particularly in the current economy, many employees will conclude that the safest course of action is disengagement. Let employees know that you’ll help them manage the risks of engagement by offering constructive guidelines, real-time advice when requested, and assistance resolving issues.

We reward the effective use of social media. Be clear that making smart use of social media is part of the path to career advancement. Acknowledge, thank, and reward employees who have been early standard-bearers. Encourage employees to build social media into their workday, and provide guidelines on how much online time is appropriate in different roles or departments. Reward results–like great customer feedback or usable insights–rather than volume of activity. ”

Via Harvardbusiness blogs

Why i posted this? I am carrying out research on the topic “how to avoid the risk of a product becoming obsolete before it enters the market” and a gut tells me that social media could be benificial .

Filed under: Social Media

The Future of Health Care

Came across a very interesting article on Fast on the future of healthcare which is based on the work & research carried out by Frog design.

“In this feature article, frog design uses its people-centered design discipline to show how elegant health and life science technology solutions will one day become a natural part of our behavior and lifestyle. What you see here is the result of frog’s ongoing collaboration with health-care providers, insurers, employers, consumers, governments, and technology companies.”


In the article Frog proposes some scenarios with a clear indication that the healthcare of future needs to be social: Connecting people and devices for better health outcome.

Read the complete article on or download it

Via DesignMind

P.S: This Thursday, Fast Company and frog are going to host a Twitter chat (noon EST) in which they will discuss the piece. Hashtag is #futureofhealthcare.

Filed under: Social Media

Daily emotions influence mobile phone usage

dreamstime_623218_3A study of over 3000 people in the UK  has found that there is a direct correlation between the way people use their phones, and the way they feel for the day.
Here are some Quick facts:

• 78% of Brits tell somebody they love them on the phone every day
• Just 1 in 15 people said they could go the day without using their mobile phone at some point
• Brits have an average of 50 people in their Phonebook contact list they haven’t contacted since adding their details
• Although people have an average of 95 people in their Phonebook, 69% of people call or text fewer than 8 people every week
• 18% of people have pretended to receive a phone call or text

Via Usabilitynews

Filed under: Social Media

The science of Re-tweeting

imagesDan Zarrella, viral marketing scientist has examined 5 million tweets and 40 million re-tweet and just published his study on the factors of ret-weeting sucess.

Some insights: We learn that semicolons are the “the only unretweetable punctuation mark,” which I, as an avid semi-colon fan, find deeply disturbing. Speaking of which, emotions and ego-mania are not so popular. Tweets about work, religion, money and media/celebrities are far more re-tweetable than negative emotions, sensations, swear words, and self-reference. The least re-tweetable word is “game,” and the most re-tweetable is “you.” Time of day matters, and breaking news works, both of which are not too surprising. But “please retweet”? – please…

Read Zarella’s article: Nine Scientifically Proven Ways to Get Retweeted on Twitter

Download the full report.

via Designmind

Filed under: Social Media

Joi Ito talks about Creative Commons, Twitter, and the White House

560px-joichi_ito_headshot_2007Very interesting interview with Joi Ito, chief executive of Creative Commons, where he talks about C.C licensing, and how Twitter can make money from mobiles.

Charles Arthur: how does Creative Commons makes its money? Where is the money coming from?
Joi Ito: I beg. (laughs)

CA: Is that sort of the classic problem with the sharealike style corporation?
JI: Or non-profit. We could come up with a business model – we’re thinking about it – I was on board of icann, but they make a bazillion dollars, they make $50m or so

CA: from registration?
JI: From registration, and I’m on board of Mozilla, which gets about $70m from Google.. so business models are possible.

Non-profits are difficult, but there are certain things that you have to do as a non-profits, the World Wide Web Consortum wouldn’t be what it is if it wasn’t nonprofit, and as a nonprofit it also has financial problems. Having said that, Icann has a business model that is a cause of a lot of their problems. Governance is a lot easier when you’re a non-profit.

Read full interview

Filed under: Social Media

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Co-creating Value

This section is dedicated to open innovation, collaborative, Particpatory Design Projects and Competitions.
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The3Six5 A new blog-project that invites a different, often famous, person to write an entry for each of the 365 days in 2010, essentially crowdsourcing a snapshot of the year.
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