Design | Business | Technology

Google wave and advertising opportunities

google-wave-logoGoogle wave was announced in May, and there has been a lot of buzz about the product including the beta test that took place recently. I came across a blog post on HHblog where they express a few ideas on how the wave could be used for advertising.

Here are some of the idea….

– Embed a Hulu player with this gadget, tune it into a new episode of The Office and engage in a discussion with other participants.

– Have an automatically updated RSS feed from your favorite blog.

– Make money advertising Amazon books with an affiliate widget…

– … or from a block of AdSense ads (at least while it’s not against the TOS).

– Add new functionality by adding a “Wave bot” — an automated participant in a conversation who, much like chatbots in instant messengers, perform certain functions when triggered by the content in the wave. To activate, simply add bot’s email address in the To: field. Here, BotURL automatically expands all links shortened with and tinyURL.

– Since you can add just about anything into a wave with this handy HTML Gadget, there is no reason why you can’t install a piece of analytics code. I quickly grabbed one from StatCounter and dropped it in. (Copy the gadget’s XML link, then click on the jigsaw icon in your Wave, and drop the link into the box that pops up.) The counter works just as it does with any other page; you too can view live stats of this wave.

View complete story

Via Ad Lab

Filed under: Social Web

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