DE.BU.TE

Design | Business | Technology

The Story of a Beautiful Failure

3967849075_fed1ab72a9Oliver Reichenstein, of IA, was invited in a paid pitch for the print redesign for the Swiss newspaper Tages-Anzeiger. The project was not selected, however, Oliver Reichenstein offers an unusually transparent account of what they did, how they did it, and why they think their model did not make it.

We put all eggs in one basket and worked for one month like mad men. We developed a pretty tight concept around the idea of usability, readability and cross media connection.

The concept was: Use all knowledge from contemporary user experience design and translate it to paper. Make the paper more usable, think cross media instead of separate media, while using the strength of the paper (pictures, info graphics, nice text) to the max. Keep the look as close as possible to the original brand and change the guts of the design. Make a product that people want to buy because it is more usable that the competitor, not because it wins graphic design prices.

Read the complete story

(Via Garciamedia)

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Filed under: User Experience

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