Scott Thomas – The Power of Design
The opening keynote was given by Scott Thomas, aka SimpleScott. He was the design director for the Obama Presidential Campaign, which was one of the graphical highlights of the past years. Thisis such an interesting case because of the strong graphical style that was created throughout the entire campaign. One style, one message.
Cennydd Bowles – The Future of Wayfinding
The way we navigate is done in several ways, done with different knowledge. That’s what Cennydd’s talk is all about and a lot of this he explains in his article ‘Wayfinding Through Technology‘.
Andrea Resmini & Luca Rosati – Bridging Media
2019 through the Sixth Sense concept: a fluid experience with constant feedback. This is the future we are trying to reach. But who designed this? The future is not being designed by UX people.
Sabrina Mach, James Page – Effective Ethnography Techniques for Low Budget Projects
Sabrina and James held an interesting talk about etnography. They explained the power of ethnography and especially the fact that you need to do it for a long time, in order to get it right.
Sylvie Daumal – In the Field: IA Survival Guide in a Hostile Context
How do you sell UX in an organization that doesn’t know anything about it and feels that it is already successful? That was the main question Sylvie had to solve at the company she works for: Razorfish.
James Kalbach – Human Factors in Innovation
This talk is about the core of innovation. James starts off by explaining what an innovation is.
Jason Hobbs: From Enterprise IA to Enterprise UX – Creating a User Experience Framework for a (big) Bank
How to you get an organisation to adopt UX in an effective, sustainable way? Jason Hobbs shared his experience of trying to do this for a large bank.
Panel: A Thin White Line
In this panel the discussion focused on the challenges UX professionals face in Europe.
Reinoud Bosman & Joe Lamantia – The Architecture of Fun: Emotion, Interaction & Design for Massively Social Games
Reinoud and Joe gave this very interesting talk. They kicked off by saying: “All games have one thing in common: they are fun.”
Leisa Reichelt – Bare Naked Design
Killzone 2 is a very popular Playstation 3 game developed in the Netherlands. The team focused mainly on creating a hard fun game, a hardcore 3D shooter.