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The science of Re-tweeting

imagesDan Zarrella, viral marketing scientist has examined 5 million tweets and 40 million re-tweet and just published his study on the factors of ret-weeting sucess.

Some insights: We learn that semicolons are the “the only unretweetable punctuation mark,” which I, as an avid semi-colon fan, find deeply disturbing. Speaking of which, emotions and ego-mania are not so popular. Tweets about work, religion, money and media/celebrities are far more re-tweetable than negative emotions, sensations, swear words, and self-reference. The least re-tweetable word is “game,” and the most re-tweetable is “you.” Time of day matters, and breaking news works, both of which are not too surprising. But “please retweet”? – please…

Read Zarella’s article: Nine Scientifically Proven Ways to Get Retweeted on Twitter

Download the full report.

via Designmind

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Filed under: Social Media

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