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Interview with Donald Norman

The award-winning quarterly magazine with features, events, reviews and jobs by Interaction released its 80th edition featuring an interview with Donald Norman. Don Norman is the Breed Professor of Design at Northwestern University, cofounder of the Nielsen Norman Group, and former Vice President of Apple Computer.

In twenty years, much has changed in the world of design. Designing for people has become paramount, even if still neglected by many. Whether this is called “User-Centered,” “Human-Centered”, or even “Empathic Design” (favored by the business, marketing community), the emphasis on designing for the people who use the products or services, is finally taken as normal. It is still surprising, however, that appropriate procedures are still not widely known. Traditional marketing and engineering still dominate, so that featuritis and poor design still dominates. Nonetheless, our products and services have definitely improved: things are far better today than they were a decade or two ago.

Download Interfaces 80th edition

(Via Usability news)

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