Elizabeth Sanders on “co-creation through generative design thinking”. Sanders is a pioneer in the use of participatory research methods for the design of products, systems, services and spaces. She divides her time between teaching and practice. Here is a brief Abstract.
“Generative design thinking provides a design language for all of us, designers as well as non-designers, to use in provoking the imagination, stimulating ideation, stirring the emotions, discovering unmet needs and facilitating embodiments of future possibilities. Examples of this generative design language in action, from projects ranging from consumer product and service development to the planning and architecture of new healthcare campuses, will be shared.
Building on the emerging co-creative landscapes will require that we hold new attitudes and mindsets about the people formerly known as ‘consumers’ or ‘users’. It will also require that designers and researchers take on new roles in addressing the rigor, relevance and sustainability needed for human-centered designing. “
Filed under: Design
