Recently I posted news about Gary Hayes Social media count that shows how active the Social Web & Mobile Industry is. Today i stumbled upon another very insightful comentary on the differences between key elements, Social Media, Digital Multi platform, Transmedia Storytelling plus collateral fallout, Marketing and why these are combining to create a Perfect Storm.
“A decade plus on, I am still beating this same drum but with dwindling air time, declining advertising revenues and funding, the eyeballs have shifted somewhere else finally - ’they’ are starting to listen even if they insist on bringing a lot of old business model baggage with them. But this post is about a perfect storm that is upon us. Ubiquitous multi platform technologies are now available to anyone to tell their stories across a sea of services. Social Media everywhere, anytime, democratised transmedia storytelling, the new product on the online shelves are people, individuals effectively marketing themselves, a brand of one. All of this competing against traditional media TV, Film, Radio & Papers. This post (albeit a bit preachy!) raises a question, that was going to be the title of this post – Collaborate or die?”
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Filed under: Social Media